"Look deep into nature, and then you will understand
everything better". We've been exploring this philosophy
since the beginning and it's evolved over time…
Discover the origins of Jeremy's passion for natural products here and find out how key events drove the creation of Icebreaker.
A selection of snippets and outtakes highlighting Jeremy's business philosophy, icebreaker's continued success and a passion for great design.
Jeremy Moon is the founder of Icebreaker, a New Zealand clothing company specialising in merino active wear. Jeremy founded Icebreaker in 1995 and remains CEO of the now global business.
Jeremy's hand picked recommended reading gives a great insight into the tools and motivations behind growing Icebreaker.
To get it straight from the horses mouth you can also contact Jeremy with questions or information that may be interesting. And remember to check out Icebreaker.com to see the latest in technical merino clothing.